The Indian Premier League (IPL) reached a $10.7 billion valuation in 2023, a 28% increase from the previous year's $8.4 billion.
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Growth factors
Factors contributing to this growth include a $6.2 billion media rights deal, increased central pool revenues, and the addition of two franchise teams.
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Key partnerships boost
The league's partnership with Aramco and Jio Cinema's free-to-view access contributed to its brand value growth.
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Women's league impact
The introduction of the Women's Premier League and new game rules also enhanced teams' brand values and excitement around the IPL.
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Most valuable IPL team
Mumbai Indians topped the list as the most valuable IPL brand at $87 million, followed by Chennai Super Kings at $81 million.
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Strongest IPL brand
In terms of brand strength, Chennai Super Kings emerged as the strongest IPL brand, followed by Gujarat Titans and Mumbai Indians.