TECHNOLOGY

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TECHNOLOGY

X gains 10 million users in December

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X's user surge

X has gained 10 million users in December despite advertiser backlash, according to CEO Linda Yaccarino. However, she didn't disclose how many of the 10 million new users were paying customers.

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Scenario

The latest growth report comes despite a significant number of advertisers abandoning the platform due to concerns about disinformation and hate speech.

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Advertiser backlash

Major companies such as Apple, Disney, IBM, and Lionsgate Entertainment have left the platform, accusing X and its billionaire owner Elon Musk of promoting anti-Semitism.

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Grok AI unveiled

Amid user surge and controversies, X has unveiled its first AI model, Grok, for Premium+ subscribers. X says long-time subscribers will get priority access to Grok.

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Competing with ChatGPT

Developed by Musk's start-up xAI, Grok competes with OpenAI's ChatGPT and can integrate real-time data from X posts. Users can access Grok on web, iOS, and Android platforms.