Apple provides (PRODUCT)RED variants across various products, and you have likely come across numerous such offerings in previous years, including those dating back to the earliest iPod models.
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Scenario
Apple recently introduced the Watch Series 9 in (PRODUCT)RED. Despite appearing as a vibrant color choice, the (PRODUCT)RED line is driven by a more profound purpose.
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Red initiative origins
(PRODUCT)RED is a licensed brand of the non-profit organization Red, to raise funds for AIDS awareness and the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
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Apple's support
Apple has supported the initiative for 17 years, offering various (PRODUCT)RED-branded items and contributing over $250 million to the Global Fund.
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Fundraising impact
Since 2008, (PRODUCT)RED has raised $750 million for the Global Fund, benefiting 245 million lives worldwide. The Global Fund, founded in 2002, has itself invested $60 billion in different programs.
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Brand partnerships
By partnering with well-known brands, (PRODUCT)RED aims to improve the lives of millions affected by pandemics and create a healthier world.