Technology

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Technology

Twitter tweaks revenue-sharing policy

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Twitter vs Threads

Twitter is striving to maintain its microblogging dominance by focusing on user satisfaction. Sharing ad revenue with creators is aimed at that.

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Ad revenue sharing

Twitter announced a share in ad revenue for creators, aiming to retain popular personalities and improve user engagement through payouts for ads served in replies.

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Tweaks for robust system

Twitter's ad revenue-sharing program faces creator dissatisfaction due to legacy policies and rate limits, prompting Elon Musk to announce tweaks.

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Policy change

Elon Musk addresses creator concerns by deleting a "silly" legacy policy and increasing the rate limit for verified users by 50% on Twitter.

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More payout

Twitter plans to double ad revenue-sharing payouts for creators by including profile views, aiming to boost user satisfaction and engagement.