Technology

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Technology

Twitter shares ad revenue with creators

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Ad revenue shared

Twitter has started sharing ad revenue with creators, fulfilling Elon Musk's promise made months ago. Creators will receive their share in 72 hours.

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Based on impressions

Twitter will share ad revenue with verified creators having over 5 million impressions in the last 3 months, paying them based on ads served in replies.

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Only verified creators

The first block of payments will be $5 million. The payouts will be cumulative from February. Creators will receive it via Stripe.

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How much

Twitter paid creators varying amounts ranging from a few thousand to $40,000. Brian Krassenstein received $24,305, while @Elon_alerts got $2,200.

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Boosting engagement

Twitter monetized ads in replies to boost engagement. Monetization of explicit or harmful content is disallowed.