Linda Yaccarino, the new 'Chief Twit,' said she has longbeen inspired by Elon Musk'svision in her first reaction.
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New CEO
Elon Musk hired Linda Yaccarino, NBCUniversal's former chief of advertising, to handle business operations at Twitter. Musk will focus on product design & tech.
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Surge in following
Twitter's new CEO Yaccarino's follower count surged from 7,000 to over 343,000 within a short time. She will join the company in about 6 weeks.
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Revive advertiser ties
Yaccarino is expected to restore Twitter's relationships with top advertisers. The company has been struggling in that regard.
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Revolutionizing media partnerships
Linda Yaccarino transformed advertising and partnerships at NBCUniversal. She has also worked for 19 years with Turner Entertainment.