TECHNOLOGY

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TECHNOLOGY

Tumblr ends Post Plus subscriptions

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Post Plus

Tumblr is discontinuing its Post Plus feature, which allows creators to charge users for accessing their content, starting December 1.

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Access

From December 1, creators will no longer be able to activate Post Plus on their blogs.

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Reason

The decision follows a leaked memo revealing plans to scale down due to unmet usage and revenue goals.

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Content access timeline

Existing Post Plus content will remain accessible until 2023, but will become private in January 2024.

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Tipping feature

Tumblr's tipping feature will be available, but the future of its sponsored post feature, Blaze, is uncertain.

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Changes

As the platform plans to refocus on its core functionality and scale down, it's unclear what other changes might be made.