TECHNOLOGY

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TECHNOLOGY

Spotify launches in-app merch hub

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Merch hub

Spotify has launched an in-app Merch Hub that lets users purchase personalized artist merchandise.

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Recommendations

Powered by Shopify, the hub centralizes all merch and tailors recommendations based on users' listening habits.

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Access

To access the hub, users can search "Merch" or visit the Merch tile on the Browse page.

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Empowering artists

The new feature supports Spotify's mission to empower artists to make a living from their art by connecting them with supportive listeners.

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Superpremium tier

Spotify is also preparing to introduce a "Superpremium" subscription tier, featuring lossless audio, AI playlists, and a personalized "Your Sound Capsule" feature.