TECHNOLOGY

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TECHNOLOGY

Snapchat announces content embedding

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Details

Snapchat is stepping up its game by allowing websites to embed public content on the platform like Spotlight videos, Lenses, Public Stories, and Public Profiles.

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Process

To embed a post, users simply need to access the link on a desktop browser, click the embed button on the share sheet, and copy the code to their site.

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Purpose

Snapchat's latest move is designed to boost traffic to the app and website, taking cues from rivals like Instagram and TikTok, which have long offered web embeds.

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Goals

Snapchat CEO Evan Spiegel has shared an internal memo with employees that revealed the company's bold goals for the future. Snapchat aims to have over 475 million daily users by 2024.

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Revenue boost

Snapchat is preparing for a 20% year-on-year increase in ad-based revenue. Also, the company wants to hit 14 million Snapchat+ subscribers and rake in $500 million in non-ad-based revenue.