Technology

OpenAI wants to trademark 'GPT'

By Athik Saleh

1

Trademark 'GPT'

OpenAI has applied to trademark the name "GPT." If approved, it could prevent other companies from using the name in their chatbot branding.

2

No expedited procedure

OpenAI's application to expedite the procedure to trademark "GPT" was rejected by the USPTO due to a lack of evidence to justify the need. 

3

GPT unprepared success

OpenAI did not trademark "GPT" despite releasing its first model in 2018. The company was unprepared for the success ChatGPT achieved. 

4

Distinctiveness

OpenAI has to win the distinctiveness of "GPT" to win the trademark battle. It should prove "GPT" isn't something people associate with generative AI broadly. 

5

Famous name

OpenAI could win the trademark dispute by using its fame. It can argue that the popular term "GPT" is associated with the company, which is now a household name. 

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