OpenAI has applied to trademark the name "GPT." If approved, it could prevent other companies from using the name in their chatbot branding.
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No expedited procedure
OpenAI's application to expedite the procedure to trademark "GPT" was rejected by the USPTO due to a lack of evidence to justify the need.
3
GPT unprepared success
OpenAI did not trademark "GPT" despite releasing its first model in 2018. The company was unprepared for the success ChatGPT achieved.
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Distinctiveness
OpenAI has to win the distinctiveness of "GPT" to win the trademark battle. It should prove "GPT" isn't something people associate with generative AI broadly.
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Famous name
OpenAI could win the trademark dispute by using its fame. It can argue that the popular term "GPT" is associated with the company, which is now a household name.