TECHNOLOGY

Meta launches Threads in the EU

By Sanjana Shankar

1

Threads

Meta's Threads app is now available in the European Union, reaching nearly 448 million users. 

2

Browsing

EU users can browse Threads without creating a profile, but to interact with posts, they will be required to log in using Instagram. 

3

Launch

Threads first launched in the US, the UK, and over 100 other countries including India in July. 

4

Delay

The delay in bringing Threads to the EU has been linked to the recent introduction of the Digital Markets Act (DMA). 

5

Concerns

There are concerns that Threads's close integration with Instagram might cause issues with EU regulators. 

6

Account deletion

In mid-November, Threads added an option to delete accounts without losing Instagram, but the connection between the two services remains. 

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