HMD Global, best known for manufacturing Nokia phones, has announced plans to launch its own smartphone brand.
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Collaborations
The HMD-branded smartphones will be introduced alongside Nokia devices and involve collaborations with new partners. However, there is no further information yet.
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Market competition
Since 2016, HMD Global has been producing Nokia-branded smartphones, but the competitive smartphone market could be pushing them to create their own brand.
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Possible features
The new HMD smartphones will likely focus on a clean user experience, 5G capabilities, and easy repairability, similar to Nokia devices.
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Affordable range
Recent Nokia phones have primarily been budget-to-mid-range offerings. HMD-branded mobile phones will also likely follow the same trend.
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Details
There are, however, no further details about the new HMD Global products, including when they might be launched.