A California judge denied Google's request for summary judgment in a $5 billion lawsuit against alleged activity tracking in Chrome's Incognito mode.
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Issue identified
The judge found a triable issue regarding Google's promise not to collect user data during private browsing, pushing the case closer to settlement or trial.
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Privacy invasion
Plaintiffs argue that Google stores regular and private browsing data together for personalized ads and can uniquely identify users by aggregating anonymous data points.
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Secret data collection
The judge acknowledged the market for browsing data and Google's alleged secret collection preventing plaintiffs from participating in it.
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Injunctive relief sought
Court stated that monetary damages alone aren't enough, and injunctive relief is necessary to address Google's alleged collection of private browsing data.