Technology

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Technology

Google to use AI in ad business

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AI for ads

Google plans to introduce generative AI into its advertising business in the coming months. The company is making up for its sluggish start in the AI race.

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AI-generated ad campaigns

Google's AI will mix customer-provided creative content and generate ad campaigns based on the target audience and sales projections.

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Performance Max program

The upcoming AI features will directly deal with creative content in ad campaigns. They will become a part of Google's Performance Max program.

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Guardrails

Google plans to implement guardrails to address the potential issue of factual errors being introduced into ad campaigns by generative AI.

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AI hallucinations

Companies are struggling with generative AI's 'hallucinations,' despite implementing guardrails. We are yet to find robust solutions for this.