Google is cracking down on Gmail spam by imposing strict rules for bulk senders, defined as those who send over 5,000 messages daily to Gmail accounts.
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Stringent spam limits
Starting next year, a stringent spam limit will be enforced, and bulk senders must allow users to easily unsubscribe with a one-click process.
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Swift unsubscribe process
Unsubscribing requests must be addressed within two days, and senders are required to 'strongly authenticate' their emails by following Google's best practices.
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Enhanced email security
These measures aim to enhance email security and user experience by reducing spam and ensuring sender authenticity.
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Compliance deadline
The changes will be enforced starting February 2024, giving bulk senders time to adjust their practices accordingly.