Technology

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Technology

Elon Musk to rebrand Twitter as X

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Major changes for Twitter

Twitter is set to undergo a rebranding under Elon Musk, with its bird logo being replaced by an 'X' and X.com redirecting to Twitter.com.

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New X logo

Musk announced the change through a slew of tweets. He shared the new logo - an X on a black background.

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Unlimited interactivity

CEO Linda Yaccarino stated that X will be a platform for unlimited interactivity and a global marketplace for ideas, goods, services, and opportunities.

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All-encompassing app

Musk plans to transform Twitter into an all-encompassing app featuring audio, video, messaging, banking, and more.

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A gamble

Twitter's rebranding under Musk could be risky as it faces an all-time low relationship with advertisers and has lost over half of its ad revenue.