Apple recently demonstrated its dedication to "dogfooding" by filming the entire pre-recorded 'Scary Fast' keynote event on an iPhone 15 Pro Max.
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Scenario
Despite having access to high-end production equipment for recording the event, Apple opted to showcase the abilities of its newest iPhone model in a professional environment.
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Video quality
The 'Scary Fast' event's video quality was remarkable, with viewers unable to tell it was filmed on an iPhone without prior information. The opening scene displayed stunning visuals.
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More
The color accuracy, lighting, and overall production quality were all outstanding, emphasizing the iPhone 15 Pro Max's potential as a high-end, cinematic-grade video-making tool.
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Additional Equipment
It's worth noting that Apple used professional lighting, audio, and dolly equipment in addition to the iPhone 15 Pro Max for filming the 'Scary Fast' keynote event.