Apple has stopped offering customer support on X. Now, users trying to contact Apple Support through direct messages get an automated response that directs them to the support page on Apple's website.
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Scenario
The new change also impacts customers who tag Apple Support in their posts, as they won't receive individual help and will be referred to the company's website instead.
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More
Apple Support has reportedly stopped responding to customer questions on YouTube too. However, the team is said to continue offering assistance on the Apple Support forum for a while.
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Previously
In August, reports surfaced that Apple planned to cut around 150 social media support advisor roles. These advisors were in charge of helping customers on social media platforms.
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Plan
The shift suggests that Apple is moving away from offering direct customer support on social media platforms, focusing more on sharing general info and advice.