Apple has seized the title of India's largest smartphone exporter, capturing 49% of the total 12 million shipments in Q1 this year, leaving Samsung in second place with a 45% share.
2
Reducing China reliance
This growth underscores Apple's focus on expanding local manufacturing in India and reducing reliance on China.
3
Contract manufacturers surge
The surge in production is credited to Apple's contract manufacturers: Foxconn, Wistron, and Pegatron, who have ramped up operations since the second half of 2022.
4
PLI scheme benefits
These manufacturers benefit from the Indian government's production-linked incentive (PLI) scheme, which has been instrumental in bolstering Apple's presence in the country.
5
Android brands decline
Meanwhile, Samsung and other Android smartphone makers have experienced a decline in exports due to a global decrease in demand for their brands.
6
Samsung's decline
Samsung's export market share in India has significantly shifted, falling from a commanding 84% in Q2 2022 to 45% in Q2 2023.