TECHNOLOGY

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TECHNOLOGY

Apple launches a new website

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Details

Apple has discretely unveiled a new page on its website called "Apps by Apple" to showcase its in-house apps for iPhone, iPad, Mac, Apple Watch, and Apple TV.

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Highlights

The new website highlights key applications/services like Messages, Photos, Reminders, etc., across six categories and teases upcoming features in iOS 17.

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Scenario

Apple's move comes as the sideloading ban gets lifted in the 27 European Union (EU) countries due to the Digital Markets Act (DMA), allowing users to install apps from third-party app storefronts.

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Plan

By promoting a dedicated website, Apple aims to keep users engaged with its in-house offerings, primarily those who might consider sideloading similar third-party apps from third-party stores.

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Categories

"Apps by Apple" highlights apps in six categories: Communication; Creativity; Productivity; Exploration; Entertainment and Home; Health and Fitness. Every app comes with robust privacy features.