Technology

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Technology

Amazon to introduce ChatGPT-style search

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AI-powered shopping search

Amazon plans to introduce a ChatGPT-style product search to its web store, as it aims to keep up with Microsoft and Google's AI efforts in search.

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Job listings

Amazon is looking to use generative AI to improve its search experience and customer satisfaction. The company revealed its ambitions through new job listings.

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Interactive search experience

Amazon plans to create an interactive conversational experience for users to find answers and receive personalized suggestions.

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Reinvent search AI

A job posting invites people to join an "AI-first initiative" to reinvent search using large-scale deep learning techniques.

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AI threatens Amazon

Amazon's product search function is at risk of becoming obsolete due to the rise of generative AI. It has been criticized for being ad-centric.