TECHNOLOGY

Amazon to add AI technology to Alexa

By Athik Saleh

1

Revive Alexa with AI

Amazon plans to revive its struggling voice assistant, Alexa, by combining it with generative AI technology.

2

Proprietary LLM

New Alexa will be powered by Amazon's LLM called the 'Alexa Teacher Model.' It is also working on a larger model to make Alexa more proactive and conversational.

3

Bedtime stories

New Alexa will be able to generate a bedtime story in ChatGPT-style and deliver media recommendations, news, and stories in a conversational manner.

4

Using camera

Amazon plans to use cameras on its Echo Show Smart display to recognize the toys a child is holding and incorporate them into Alexa's storytelling.

5

Assistants stagnated

Voice assistants like Alexa stagnated in their growth, ceding the AI race to chatbots. The AI frenzy has given Amazon a chance to reinvent Alexa.

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