TECHNOLOGY

AI is manipulating Google Search results

By Akash Pandey

1

AI-driven spamming

Thanks to advancements, spammers are using AI-powered tools to flood the internet with content, tricking Google's algorithms and disrupting search results. 

2

Reputable platform exploitation

Google favors reputable platforms like LinkedIn, Reddit, and Quora to achieve high rankings. Hence, bad actors are now using these sites to post their content and appear in search results. 

3

Inaccurate featured snippets

Google's featured snippets sometimes contain incorrect information from less reputable sources due to AI-employed tricks. 

4

Ad barrage dangers

Users often encounter a barrage of ads, providing opportunities for bad actors to lure customers with false advertisements.

5

How to avoid scams?

To avoid scams, users should exercise caution and visit only authoritative sources for accurate information. 

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