Akshaya Tritiya 2023

Akshaya Tritiya, a day considered auspicious for buying gold, will be celebrated on April 22. Here are some factors to consider before shopping for gold jewelry.

Purity & durability

Higher karat gold is purer and more valuable but softer and prone to scratches. Lower karat gold is more durable but contains less gold and may not have the same shine.

Check hallmark

Look for BIS hallmarks, or international certificates like IGI or GIA, to ensure that the jewelry meets purity standards and is genuine.

Negotiate making charges

Do negotiate on the making charges as jewelers tend to have a considerable profit margin. Less intricate designs would mean the making charges will be relatively lower.

Know your priorities

Buying for investment? Consider long-term value, purity, and seller reputation. Buying as a gift? Focus on the design and craftsmanship of the piece of jewelry.

Stick to budget

With so many beautiful options available, it can be easy to overspend. Sticking to your budget will help you avoid any unnecessary financial stress.