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ENTERTAINMENT

Why are Akshay Kumar films not working

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Box office woes continue

Akshay Kumar has had a string of box office disasters post-pandemic, with five theatrical releases failing to make an impact back-to-back. And, the latest failure is 'Selfiee.'

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Reason 1

OTT platforms have changed the game for the film industry, leading to high expectations from Hindi films. Kumar has been struggling to adapt to the changing audience, leading to more flops.

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Reason 2

Overexposure to back-to-back releases has seemed to have shifted the star's focus from quality to quantity.

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Reason 3

It's time for content contemplation for 'Khiladi' Kumar. For example, 'Raksha Bandhan' was rejected by viewers due to its regressive concepts and viewpoints.

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Reason 4

Doing five stories on average annually, Kumar's pull might have been affected. Throughout 'Ram Setu,' he donned a straggly wig because to his busy shooting schedule stopped him from growing out his hair.