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ENTERTAINMENT

Happy birthday, Niharika NM

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Intro

Niharika NM—famous for her 30-second videos on social media—has made a name in Indian entertainment. On her 26th birthday, we look at her career trajectory.

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Beginnings

Niharika's success story began, when in college, she switched from engineering to content creation, upon realizing that she had no passion for engineering.

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YouTube journey

While the social media influencer rose to prominence with Instagram Reels, her journey actually began on YouTube back in 2016.

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Instagram success story

In 2020, Niharika uploaded her first short-format content on Instagram. Her debut video garnered a staggering 11M views in less than 13 days.

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Collaborations

In recent times, Niharika became the first-ever creator to collaborate with renowned Kannada actors Yash and Mahesh Babu, respectively.