ENTERTAINMENT

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ENTERTAINMENT

Everything about ADOR's CEO, Min Hee-jin

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Intro

V is embarking on a solo music venture in collaboration with ADOR's CEO Min Hee-jin—the mastermind behind the creation of NewJeans. Here's everything about the producer, Min.

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Min's association with SM Entertainment

Min was associated with SM Entertainment, for an impressive 15-year span. She joined SM in 2002 as a graphic designer.

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Her contributions to SME

Throughout her time at SME, she led the visual branding efforts for some of the agency's flagship K-pop groups, including EXO, and Red Velvet.

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Reason for leaving SME

Despite her illustrious career in SME, she eventually left the company in 2018. In an interview, Min shared that the "intense workload" left her "burnt out."

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New chapter unfolds for Min

Min initially joined HYBE as the chief branding officer. In November 2021, she became the CEO of HYBE's sub-label, ADOR.