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ENTERTAINMENT

Different film promotion techniques

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Intro

After a film is completed, the last step is marketing. Posters, songs, teasers/trailers help, but actors' active involvement in on-ground promotion works the best. Here's how movies are promoted.

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Reality shows

Filmmakers often promote their films on popular reality shows like 'Indian Idol' and 'The Kapil Sharma Show,' as they have a large viewership in India and abroad.

3

Interviews

Interviews with journalists, film critics, and YouTubers are a solid avenue for makers to build hype and reveal unknown trivia about their projects.

4

Social media

Actors use social media platforms like Twitter and Instagram to interact with fans. For example, Shah Rukh Khan's #AskSRK on Twitter is quite popular.

5

Unique strategies

While promoting 'Kahani,' Vidya Balan asked people about her fictional husband's whereabouts at the Khar Railway Station! This is an example of an offbeat idea.