'Avatar 2' not releasing in Kerala

Intro

The Film Exhibitors United Organisation of Kerala (FEUOK) announced on Tuesday that they have decided to not release the highly-anticipated Hollywood movie 'Avatar: The Way of Water.' Why?

Reason

The decision came after a disagreement between the FEUOK and the distributors of the movie. Announcing the decision, FEUOK termed the new conditions of the makers of the movie as "unusual."

Quote

FEUOK President, K Vijayakumar said, "They're demanding unusual pay from single-screen theaters in Kerala...We're not going to ban any films. But we aren't going to release 'Avatar 2' in Kerala."

Problem

Reportedly, the distributors demanded a 60% share of the revenue in the first week in Kerala. But the theater owners are not ready to offer more than the regular 55% share of the revenue.

Read all about ‘Avatar 2’ pre-booking

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