BUSINESS

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BUSINESS

X may unveil 3-level subscription plans

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X's 3-tier subscription model

Elon Musk's X is testing a three-tiered subscription model in a bid to regain its faltering revenue

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CEO confirms plan

CEO Linda Yaccarino confirmed the plan during a meeting with stakeholders, which aims to attract users hesitant to pay the full premium fee.

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Ad-based pricing tiers

The 'Basic' plan will show full ads, while the 'Standard' option will present half the number of ads, and 'Plus' tier will completely be ad-free.

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India's X Premium rates

In India, X Premium costs Rs. 900 per month for mobile devices and Rs. 650 for web access. The new plans' impact on pricing in India and other markets remain unclear.

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Revenue revival

Musk's $44 billion takeover of Twitter left the San Francisco-based company with a debt of $13 billion. With this potential subscription model, X aims to regain strengthen its revenue streams.