Sound box was popularized by Paytm. Reliance is now testing a similar device in some stores, using Jio Pay as the reconciler.
2
Internal testing
Reliance has a tradition of internally testing new offerings with staff before a public launch, but it remains unclear when or if it plans to unveil the device.
3
Jio financial services expansion
The company's interest in sound box aligns with its financial services unit, Jio Financial Services, as it plans to venture into merchant lending.
4
Reliance's capital advantage
Reliance has an advantage in accessing capital at more affordable rates than many Indian counterparts.
5
Lucrative subscription model
The sound box has become a lucrative subscription model, providing insights into merchant behaviors and facilitating loan offerings.