Elon Musk lashed out at advertisers who are boycotting his social media platform X over his antisemitic posts. Speaking at the 2023 DealBook Summit in New York, he tells them to "go f* yourself."
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Disney, Apple, Comcast pull ads
Companies like Disney, Apple, and Comcast have pulled out their ad campaigns on X. Musk also accused them of trying to "blackmail" him with money.
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Musk singlesout Disney's Iger
In his outburst, he singled out Disney's CEO Bob Iger, who spoke at the summit earlier in the day. He said, "Go. F***. Yourself. Is that clear? Hey Bob, if you're in the audience, that's how I feel."
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'Advertisers might kill X'
Speaking about the impact of an advertising boycott on X's business, Musk said, "What it's going to do is it's going to kill the company, and the whole world will know the advertisers killed the company."
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Musk apologizes for 'antisemitic' post
However, Musk apologized for his 'antisemitic' post, saying it is "one of the most foolish if not the most foolish thing I've ever done on the platform."
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Ad revenue plummets
Musk's inflammatory posts have led to major advertisers suspending campaigns on X and some famous users leaving the platform.
Ad revenue on X has reportedly dropped by 50% since the boycott started.
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Lawsuit over Nazi content
A report by liberal pressure group Media Matters claimed to have found evidence that some ads had been placed next to Nazi content on X. In response, X has filed a lawsuit against Media Matters.