BUSINESS

Flipkart begins personal loan service

By Athik Saleh

1

Flipkart's loan

Flipkart partners with Axis Bank to offer personal loans up to Rs. 5 lakh, marking its entry into the financial services sector.

2

Instant loans, no docs

The new loan product by Flipkart does not require the submission of any documents and has a 30-second approval time. 

3

Credit eligibility

Flipkart will use a customer's CIBIL score and purchasing behavior to determine their eligibility for the loan. 

4

Boost revenue

Flipkart is targeting new credit customers with the loan. It believes a financing option will improve transaction volume and loyalty.

5

Ahead of PhonePe

The loan product puts Flipkart ahead of PhonePe, its former subsidiary. The two are now independent companies and have been competing with each other. 

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