Apple, the tech giant, wants intellectual property rights over apples, the fruit, in Switzerland. The company first filed a lawsuit in 2017.
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Black-and-white apple
Apple has applied for trademark rights over a realistic, black-and-white depiction of Granny Smith apple in Switzerland, covering various use cases.
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Apple appealed
The Swiss IP authority granted Apple partial rights over the black-and-white apple. The company has now filed an appeal against the decision.
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Shape protection
Apple's request for image rights over a black-and-white apple could lead to broad protection over the shape, concerning Swiss apple growers.
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Apple's history
Swiss farmer's union may win a trademark battle against Apple if they can prove prior usage of the disputed sign, but Apple has a history of winning similar battles.