BUSINESS

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BUSINESS

Amazon lured buyers unethically to Prime

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CCPA issues notice to Amazon

India's Central Consumer Protection Authority (CCPA) has issued notices to Amazon India for allegedly using 'dark patterns' to trick customers into purchasing Prime memberships.

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Alleged manipulative designs

The CCPA claims Amazon employed manipulative user-interface designs, making it difficult for users to cancel subscriptions.

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New e-commerce guidelines

On December 1, the Indian government introduced guidelines to prevent and regulate dark patterns in e-commerce.

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Amazon's January hearing

Amazon representatives are scheduled to attend a hearing with the Ministry of Consumer Affairs in the first week of January.

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FTC's similar accusations

The US Federal Trade Commission has also previously accused Amazon of similar practices.