BUSINESS

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BUSINESS

AI scandal: Sports Illustrated CEO fired

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CEO Levinsohn fired

Sports Illustrated's parent company, The Arena Group, fired CEO Ross Levinsohn over a scandal involving AI-generated articles and fake author profiles.

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Bhargava Assumes Interim

Levinsohn, who was CEO for three years, has been replaced by interim CEO Manoj Bhargava, the founder of 5-Hour Energy and majority stakeholder in The Arena Group.

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What's the scandal?

An investigation by Futurism revealed the use of fake authors with AI-generated headshots and biographies in Sports Illustrated articles.

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Arena Group cuts ties

The Arena Group initially denied the allegations but later cut ties with third-party advertising company AdVon Commerce.

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AI in journalism debate

After a round of layoffs earlier this year, Levinsohn mentioned that Sports Illustrated would use AI in its journalism but insisted it would never replace journalism.