In December 2023, Royal Enfield's bike sales dropped 7.33% to 63,387 units, continuing a decline from the previous month.
2
Sub-350cc decline
The sub-350cc segment, including models like Bullet, Meteor, Hunter, and Classic, experienced both year-on-year and month-on-month decreases.
3
Dominant segment share
Despite a decline in sales, the sub-350cc motorcycle segment still held an 87.40% share of the company's lineup.
4
Above 350cc growth
The above 350cc segment, which includes models like Himalayan, 650 Twins, and Super Meteor, saw an 11.27% YoY growth with 7,986 units sold compared to 7,177 units in December 2022.
5
April-Dec sales rise
From April to December 2023, Royal Enfield sold a total of 685,059 units (domestic + exports), an 11.14% increase from the same period in 2022.