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Royal Enfield EV to debut at EICMA 2023

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What's special?

Top executives at Royal Enfield have confirmed that electric vehicles based on both their own as well as Stark Motorcycle's platforms are in development.

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Parts

The ADV concept at EICMA might use components from the Stark VARG. The VARG is an electric dirt bike known for its impressive 80hp performance and lightweight build.

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Steps

Royal Enfield has invested over Rs. 1,500 crore in its EV business and hired key executives, including ex-Ducati veteran Mario Alvisi as Chief Growth Officer for the EV division.

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Process

To support its EV efforts, Royal Enfield has created a dedicated EV unit that functions like a start-up and receives significant attention from top management.

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Manufacturing

The company has acquired land in Cheyyar for its EV facility, but the first electric vehicles will be manufactured at its Orgadam factory on a separate production line.