AUTO

Maruti Suzuki leads SUV market in July

By Akash Pandey

1

Domination

Maruti Suzuki has become India's leading SUV seller, outperforming Mahindra, Hyundai, and Tata Motors. In July 2023, the company sold 46,510 SUVs, securing a 25% market share.

2

Scenario

The remarkable achievement can be attributed to Maruti Suzuki's strategic introduction of Brezza, Grand Vitara, Jimny, and Fronx models, which have significantly bolstered the company's presence in the SUV segment.

3

Market share

With surging popularity, SUVs claimed a 50% market share in India last month. Among Maruti Suzuki's top-selling SUVs were the Brezza (16,453 units) and Fronx (13,220 units).

4

Rise

Maruti Suzuki has successfully evolved from being the largest small-car maker to the largest SUV maker in India in a matter of months.

5

Strategy

The shift in consumer preferences underscores the growing demand for SUVs in India. Maruti Suzuki's ability to adapt and cater to diverse customer preferences has been instrumental in its dominance.

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