Maruti Suzuki has become India's leading SUV seller, outperforming Mahindra, Hyundai, and Tata Motors. In July 2023, the company sold 46,510 SUVs, securing a 25% market share.
2
Scenario
The remarkable achievement can be attributed to Maruti Suzuki's strategic introduction of Brezza, Grand Vitara, Jimny, and Fronx models, which have significantly bolstered the company's presence in the SUV segment.
3
Market share
With surging popularity, SUVs claimed a 50% market share in India last month. Among Maruti Suzuki's top-selling SUVs were the Brezza (16,453 units) and Fronx (13,220 units).
4
Rise
Maruti Suzuki has successfully evolved from being the largest small-car maker to the largest SUV maker in India in a matter of months.
5
Strategy
The shift in consumer preferences underscores the growing demand for SUVs in India. Maruti Suzuki's ability to adapt and cater to diverse customer preferences has been instrumental in its dominance.