Ivanka Trump announces shutdown of 'Ivanka Trump' fashion brand
Ivanka Trump, the First Daughter of the United States, yesterday announced the closure of her namesake clothing, footwear, and accessories brand. After experiencing a sharp rise in sales in 2016, "Ivanka Trump" brand suffered a backlash after her president father Donald Trump took office and has been dropped by several retail chains. The 36-year-old currently serves as an advisor to her father. Here's more.
Don't know if I'll ever return to business: Ivanka
"When we first started this brand, no one could have predicted the success that we would achieve," Ivanka said in a statement. "After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing in Washington," she added.
Brand was phased out of several stores after activists' boycott
Last year, Nordstrom and Neiman Marcus department stores dropped Ivanka's line, citing slow-sales after pressure from activists to boycott stores doing business with Trump's family. Earlier, Canadian retailer Hudson's Bay, whose holdings include US retailers Saks Fifth Avenue and Lord & Taylor, phased out the brand. Abigail Klem, President of the Ivanka Trump brand, said the decision had been a "difficult" one for Ivanka.
