After dumping husband on Insta, Dubai princess launches perfume 'Divorce'
What's the story
Sheikha Mahra Al Maktoum, the daughter of Dubai's ruler, has launched a new perfume line named Divorce under her brand Mahra M1. The fragrance is a direct reference to her recent high-profile divorce.
The 30-year-old princess shared a glimpse of the perfume on social media, featuring a black bottle engraved with the word "Divorce."
The accompanying video filled with imagery of broken glass and a black panther further emphasized the theme of separation.
Social media response
Public reaction to 'Divorce' perfume line
The launch of the Divorce perfume line has elicited mixed reactions from the public.
One user praised Sheikha Mahra's approach, stating, "Do you see how Mahra is moving accordingly? Very demure, very quietly... she is very classy, very reserved."
Another commented on the finality of women's decisions in relationships, while a third found humor in the situation suggesting that her ex must be "burning in pain."
Instagram divorce
Sheikha Mahra's public divorce announcement
The perfume line was launched just weeks after Sheikha Mahra publicly divorced her husband on Instagram using the Islamic practice of triple talaq.
Her decision to announce the divorce on social media, particularly soon after the birth of their child, attracted significant global attention.
In her post, she wrote, "Dear Husband... As you are occupied with other companions, I hereby declare our divorce. I divorce you...Take care. Your ex-wife."
Personal profile
Sheikha Mahra's background and advocacy
Sheikha Mahra is the daughter of Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates and the Ruler of Dubai.
She is known for her advocacy for women's empowerment and local designers in the UAE.
The princess holds a degree in International Relations from a UK university, as well as a college degree from the Mohammed bin Rashid Government Administration.