Australian condom company celebrates same-sex marriage vote, offers 61.6% discount
A company selling condoms has found a novel way of celebrating Australia's historic vote in favor of same-sex marriage. SKYN Condoms Australia gave a 61.6% discount on all products on its online store for a 24-hour period. The 61.6% discount refers to the 61.6% of Australians who voted 'Yes' to same-sex marriage. Here's more about it.
Australia votes yes for gay marriage rights
On November 15, Australia voted overwhelmingly in support of same-sex marriage, with 61.6% voting yes. Once the parliament follows through, it will become the 26th country in the world to legalize gay marriage. The poll saw a turnout of almost 80%; higher than Brexit (72%) and Ireland's same-sex referendum (60%). People were seen bursting into cheers, hugging and crying as the results were announced.
Discount receives overwhelming response, entire stock sold out
SKYN has celebrated the 'Yes' vote for same-sex marriage with resounding 'Yes' for safe sex. The entire catalog on its website, including lubricants, was offered on discount. Turns out, the discount was a massive hit. "Due to overwhelming demand, we've exhausted all our stock on our online store," SKYN's website said. It added: "We were glad to celebrate the yes vote with you!"
Report: Global condom market to cross $11bn by 2023
The SKYN promotion comes amid a report that says that the worldwide condom market is expected to gross revenues of $11 billion by 2023. The 'Global Condom Market - Global Outlook and Forecast 20182023' report, prepared by Arizton Advisory & Intelligence, says that the demand for condoms is rising across markets in both developed and developing countries.
Why is the demand for condoms increasing?
The past few years have witnessed an increase in sexually transmitted diseases (STDs) and infections (STIs). This has spurred greater awareness for prevention of such diseases through condoms. There has also been a more concerted effort towards birth control and family planning by using condoms. This comes amid growing urbanization, the rise of dual-income households and more career-driven lifestyles, especially in developing countries.
