#IPL2018: Star India launches Re.Imagine campaign
The Indian Premier League is one of the biggest sporting events in the country and has entertained the nation like no other sporting platform in the past decade. This year is extra special as Star India re-imagines how the country will experience the IPL 2018 by leveraging the power of localization and technology. Adding to the excitement, Star India today announced Star Re.Imagine Awards.
Star India's Re.Imagine awards will promote creativity
These awards will recognize creativity and innovation in the use of integrated media in advertising campaigns, aired during the IPL 2018 on Star Sports and Hotstar. Every creative broadcast on Star Sports and Hotstar during the IPL 2018 will automatically be eligible for the awards.
A top jury to asses creativity
A high powered jury including the likes of advertising legend Sir John Hegarty, creative director Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and adman V Sunil will deliberate on the winners on May 26. They will also select two campaigns that they believe have excelled in terms of creativity and leveraging the platform.
