PUBG Mobile is making people scream in NYC, here's why!
PUBG is one of the most popular Battle Royales. However, the mobile version has gained more traction in Asia than the West, where the PC game still reigns supreme. In an effort to promote its mobile app and the Halloween event, PUBG Mobile organized an airdrop, surrounded by fun activities, in New York City's Times Square. Here's all about the event!
Airdrop into the heart of Manhattan
What is the airdrop all about?
The developers promoted the event by setting up a massive airdrop crate and in-game car with Halloween-themed skin, in Times Square. People were encouraged to participate in an event and scream loudly to kill zombies in-game. The highest scorer got a Samsung Galaxy S9 while others received participation prizes dispensed from the airdrop crate. Notably, it was a one-day event.
Scream and shout and let it out
The event encouraged people to scream loudly to vent their frustrations through the game. While screaming enforces the spooky nature of Halloween, it is also a relaxant. Battle Royale games have gained popularity due to the core nihilistic tendencies and extreme frustrations that have gripped our society, causing us to take pleasure in power derived from killing and surviving among 100 combatants, albeit virtually.
The promotional event receives positive feedback
Most of the participants could not stop gushing about PUBG Mobile. One kid said that once the rush of PUBG kicks in, it is something else. Two other gamers could not contain their excitement and started a PUBG Mobile match right there in Times Square.
A love affair with Times Square
PUBG Mobile's Time Square promotional stunts are fascinating, as its current airdrop event attracted people across all age groups, from young kids to an old lady being featured in the Twitter video. However, this is not its first promotion in Times Square. On October 5, the famous NASDAQ MarketSite saw a PUBG Mobile banner teasing its partnership with Japanese street apparel brand, BAPE.
