Lord's to lose $4 million with India's WTC final absence
What's the story
The 2025 ICC World Test Championship (WTC) final, scheduled for June 11-15 at London's historic Lord's Cricket Ground, is likely to suffer a major financial blow due to Team India's absence.
Australia, the defending champions, will take on South Africa in what is expected to be a thrilling clash for the prestigious title.
Notably, India failed to qualify after their poor show at the 2024/25 Border-Gavaskar Trophy Down Under.
Financial impact
Lord's anticipated financial windfall from Indian fans
The Times states that the Marylebone Cricket Club (MCC) had initially kept the tickets price at a premium rate. It had expected high demand from Team India fans.
However, India's absence has drastically cut down on the anticipated financial windfall for MCC.
The publication goes on to highlight the huge impact of India's non-participation on Lord's financial prospects.
Team performance
India's journey to WTC final marred by defeats
India, under Rohit Sharma, was tipped to make it to their third consecutive WTC final.
However, a string of defeats, including a 0-3 loss to New Zealand in home conditions and a 1-3 loss to hosts Australia in the Border-Gavaskar Trophy, ended their campaign.
These results eventually boosted Australia's chances for the prestigious final at Lord's.
Price adjustment
MCC reduces ticket prices to boost attendance
In India's absence, the MCC has decided to lower ticket prices. The idea is to have a full stadium rather than an underpopulated one with overpriced seats.
The new ticket prices for the WTC final are between £40-90, approximately £50 cheaper than original rates.
The decision was taken this year and aims at boosting attendance at the event.
Future events
Lord's remains optimistic despite financial setback
Despite the financial setback of India's non-qualification for the WTC final, Lord's remains optimistic about future events.
The iconic venue is also scheduled to host the 3rd Test between England and India from July 10.
A Women's ODI, including India, is also scheduled at Lord's for July.