Is Cristiano Ronaldo headed for a crisis?
Italian giants Juventus had hoped to finally fulfil their Champions League dreams by signing the most successful UCL player, Cristiano Ronaldo. However, after the rape allegations against Ronaldo became public and Juventus stood by him, the club's shares took a hit. They fell by ten percent, on Friday, at the Milan Stock Exchange. Moreover, brands like Nike and EA Sports are also concerned.
The shares of Juventus took a huge fall
Till date, Juventus have stood behind Ronaldo and praised his professionalism and dedication, and even released a statement saying that they are behind their forward. However, Juventus top-brass won't be happy with their shares taking ten percent dip after they came out in support of CR7. On September 20, their shares had reached high of €1.80, but now have fallen to €1.19 euros.
Here is how Juventus showed their support
EA Sports removes Ronaldo from all social media accounts
EA Sports recently launched FIFA 19 with the Portuguese megastar on its cover. However, post the allegations, it has now removed all references to CR7 from the social media accounts. "We are closely monitoring the situation, as we expect cover athletes and ambassadors to conduct themselves in a manner that is consistent with EA's values", the company said in a statement.
EA has revamped its Twitter account after allegations against Ronaldo
Another case where Ronaldo's face has been removed
Ronaldo has denied all allegations in very clear terms
Nike is worried about the entire affair as well
Ronaldo's sportswear sponsor Nike is worried regarding the situation as well and has expressed the deepest concerns about the same. Ronaldo is the face of the brand and him being accused of rape can be hugely detrimental to its business, the company has surely presumed. Nike's deal with Ronaldo is worth a reported $1 billion (£768m).
