Twitterati slams Mastercard's 'Food for Goals' campaign
Mastercard's 'Food for Goals' campaign has turned into one of the biggest PR disasters of recent times. The company has pledged to donate 10,000 meals to starving children every time Messi and Neymar score a goal. The campaign was termed disgusting by people as they felt associating food for poor with an outcome of a sporting event morally wrong.
Master card to donate 10,000 means for each goal
Social media terms it 'fictitious hunger games'
The payments giant announced that it would make a donation each time, the football superstars net a goal between now and March 2020. Mastercard had pledged to donate to 'World Food Programme' for children in Latin America and the Caribbean, Messi and Neymar have backed the campaign but Twitter did not like it. People on social media termed it 'fictitious hunger games'.
