BYJU's becomes first Indian firm to sponsor FIFA World Cup
The 2022 FIFA World Cup in Qatar has an official sponsor with Indian Ed Tech firm BYJU'S being announced as the same. As per reports, BYJU's will now have access to FIFA World Cup's mark, emblem, and assets, creating unique promotions and run them across passionate football fans across the world. BYJU'S is the first Indian firm to be associated with the World Cup.
'We're delighted to be partnered with a company like BYJU'S'
Kay Madati, FIFA's Chief Commercial Officer said the governing body is delighted to have partnered with a company like BYJU'S. "FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We're delighted to be partnered with a company like BYJU'S, which is also engaging communities and empowering young people wherever they may be in the world."
Why does this story matter?
This is a big move for a company like BYJU's. Becoming the official sponsor of such a prestigious tournament adds more gloss. The deal also comes after FIFA said on Tuesday that it had entered into a sponsorship agreement with Singapore-based Crypto.com for the World Cup. BYJU's is already the official sponsor of Indian cricket team jerseys.
BYJU's replaced Oppo India as the official Team India sponsor
In 2019, the Board of Control for Cricket in India (BCCI) had announced that Bengaluru-based BYJU's replaced Oppo India as the official Team India sponsor. The deal period was set between September 5, 2019 until March 31, 2022. BYJU's logo was seen on the Indian team jersey from September 2019 onwards in the home series against South Africa.
Madati is looking forward to support promotion of BYJU's
"We look forward to supporting the promotion of BYJU'S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament," Madati added.
