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    Home / News / Technology News / Now you will have to pay more for YouTube Premium
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    Now you will have to pay more for YouTube Premium
    Plans now start at ₹89

    Now you will have to pay more for YouTube Premium

    By Dwaipayan Roy
    Aug 27, 2024
    02:07 pm

    What's the story

    YouTube has announced a significant hike in the subscription pricing for its Premium membership in India, across all tiers.

    The change was initially highlighted by an X user, @MrSahilBawa, who shared a notification from YouTube detailing the price hike for the Family plan.

    This particular plan has seen a substantial rise of 58%, from ₹189 to ₹299 per month.

    Reasoning

    YouTube justifies price hike to improve service

    YouTube has justified the price increase as a necessary measure to continue delivering high-quality service and features.

    The company stated, "We don't make these decisions lightly, and this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube."

    The Family plan allows up to five members to share a single subscription.

    You're
    33%
    through

    Plan adjustments

    Other plans also affected by price hike

    The price increase also affects other subscription plans.

    The student monthly plan has risen by 12.6%, from ₹79 to ₹89, while the individual monthly tier now costs ₹149 instead of ₹129 — a 15% increase.

    Prepaid plans have not been exempted from this adjustment, with the individual monthly, quarterly, and annual prepaid packs now priced at ₹159, ₹459, and ₹1,490 respectively.

    You're
    66%
    through

    User impact

    Updated prices applicable to both new and existing users

    The revised prices are applicable not only to new subscribers but also to existing Premium users.

    Subscribers of YouTube Premium enjoy benefits like ad-free streaming, high-bitrate streaming at 1080p, background playback, offline downloads, and ad-free access to YouTube Music.

    As of now, the platform boasts a global user base exceeding 100 million subscribers.

    Done!
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