YouTube testing multiplayer mini-games to boost user engagement
What's the story
YouTube is currently experimenting with multiplayer mini-games as part of its collection known as "Playables."
The company has confirmed that it is "beginning to test a new multiplayer feature for a few select games on YouTube Playables."
This feature will allow users to engage in real-time gaming with others. Currently, only two games, Ludo Club and Magic Tiles 3, support this new multiplayer mode.
Evolution
YouTube's Playables: A year-long journey
YouTube has been testing mini-games, dubbed "Playables," on its app and website for some time now - nearly a year.
At first, the games were only available for premium users. However, in May this year, the company opened its free catalog of games for all users.
The move was a major expansion in YouTube's gaming offerings and user accessibility.
Expansion
YouTube's Playables portfolio now boasts over 130 games
The portfolio for Playables on YouTube has grown steadily over time. It now hosts over 130 games in different categories, including Action, Arcade Brain & Puzzle, Trivia & Word, Racing, Simulation, and Sports.
This wide variety of games is all part of YouTube's plan to boost user engagement and provide a more complete entertainment experience on its platform.
Trend
YouTube follows Netflix, LinkedIn in adding games
YouTube's move to include games is part of a broader trend among digital platforms. Other companies like Netflix and LinkedIn have also added games to their platforms.
The goal behind these additions is to keep users engaged beyond traditional activities such as watching movies or interacting with posts.
This strategy reflects an industry-wide shift toward more interactive and diversified user experiences.